Learn to read your own numbers.

FINANCE EDUCATION

Practical financial education for founders and teams. Understand your P&L, balance sheet, cash flow, and KPIs well enough to make decisions with confidence.

What you’ll be able to do
✓Read your P&L, balance sheet, and cash flow statement
✓Explain why profit and cash don’t match
✓Pick the few KPIs that fit how your business makes money
✓Walk into a board, partner, lender, or investor meeting prepared
✓Bring your team along so they read the numbers too

For anyone who gets the reports and wants to use them.

WHO IT’S FOR

Founders and owners

The reports arrive every month and you want to know what they’re telling you, and what to do next.

Teams who work with the numbers

Operations, sales, and managers who make decisions that move the numbers, without a finance background.

Boards, partners, and leaders

People who need to ask better questions of the financials in front of them.

WHAT’S INCLUDED

Six ways I teach the numbers.

Report walkthroughs

Your own reports, line by line, in plain language.

KPIs that fit your business

The few measures worth watching every month, and what each one is telling you.

Profit versus cash

Why a profitable month can leave you short, and how to see it coming.

Meeting preparation

Working sessions before board, partner, lender, or investor meetings, so you know the answers first.

Team training

Sessions for the people who work with the numbers every day.

A one-page guide to your numbers

A short reference you keep: what each report and KPI means for your business.

From a report to a decision.

A WORKED EXAMPLE

A report is only useful once you know what it means and what to do about it. We start with the number, find the story behind it, and end with a choice you can act on.

The report says

Net income: $38k

What it means

Profitable on paper, but the cash is sitting in inventory.

What you decide

Order smaller batches more often, or change the payment terms.

Learn on your own numbers, not a textbook.

HOW IT WORKS

Format: Single sessions, a short series, or built into ongoing accounting or CFO support, one-to-one or with your team.

01

Start with your reports

We begin with the reports you already have and the questions you’re stuck on.

02

Learn the story behind them

I explain what drives each number and which ones matter for your business.

03

Use it in your next decision

You apply it to a real decision or meeting while I’m there to check your thinking.

I teach this to rooms, too.

WORKSHOPS AND SPEAKING

Finance explained clearly has been part of my work for years, from client teams to audiences of hundreds. I’m available for workshops, webinars, and panels for founder groups and business organizations.

Where I’ve taught and spoken

Annual user-group sessions for audiences of 500+

NAWBO annual meeting

Food Business News webinar panel

Pitch competition judge

Member, NAWBO National Education Committee, and regular mentor to food and beverage founders

Bring your reports. We’ll read them together.

A short intro call is the easiest way to see what to learn first and what format fits.